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Träfflista för sökning "AMNE:(SOCIAL SCIENCES Business and economics) ;pers:(Kalling Thomas);pers:(Ihlström Carina)"

Search: AMNE:(SOCIAL SCIENCES Business and economics) > Kalling Thomas > Ihlström Carina

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  • Ihlström Eriksson, Carina, et al. (author)
  • Business models for m-services : Exploring the e-newspaper case from a consumer view
  • 2008
  • In: Journal of Electronic Commerce in Organizations. - Hershey, PA : Idea Group Publishing. - 1539-2937 .- 1539-2929. ; 6:2, s. 29-57
  • Journal article (peer-reviewed)abstract
    • This article presents the consumer view of an innovative m-service, that is, the e-newspaper, which is published for a mobile reading device equipped with an e-paper display. The research question of this article is: What are the implications of the consumer view of future m-service innovation on business models? In this article, we present empirical results from an online survey with 3,626 respondents representing the consumer view. The factor analysis revealed three aspects of consumer preferences, that is, Ubiquitous access, Prestige of news source and Local anchorage and advertising. These were then correlated with media behavior and e-newspaper preferences to indicate three possible market segments. We then discuss the implications that these consumer views could have on developing new business models, followed by a comparison to earlier research. Finally, we propose an integrated e-newspaper business model framework consisting of three models, ubiquitous, local, and prestige.
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  • Result 1-3 of 3
Type of publication
journal article (2)
conference paper (1)
Type of content
peer-reviewed (2)
other academic/artistic (1)
Author/Editor
Kalling, Thomas (3)Undo refine
Åkesson, Maria (2)
Ihlström, Carina (2)Undo refine
Fredberg, Tobias, 19 ... (1)
Fredberg, Tobias (1)
Ihlström Eriksson, C ... (1)
University
Lund University (2)
Halmstad University (1)
Chalmers University of Technology (1)
Language
English (3)
Research subject (UKÄ/SCB)
Social Sciences (3)

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